When it comes to health and wellness, things are never as simple as "offer it and people will buy it." According to the U.S. Department of Health and Human Services, nearly nine out of ten adults lack the necessary skills to manage their health and prevent disease, mainly due to severe deficiencies in health literacy.

Low health literacy – aka the degree to which folks have the ability to find and understand health-related knowledge – has been linked to poor self-care, higher rates of preventable illness, and increased costs for patients and organizations. Unfortunately, health literacy is frequently overlooked in healthcare marketing, where we often see campaigns that focus too much on trying to persuade people rather than empowering them to make healthy choices. 
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So what does this has to do with health and wellness copywriting? Easy: whether you are trying to sell a product, attract more patients to your practice, or raise awareness about a particular issue, providing customers with information that's accesible, clear, actionable – and that meets them where they are – is the most effective way of empowering folks to make better decisions. 
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Effective healthcare marketing is driven by authentic trust, strategic communications, and a focus on inspiring people to make healthy changes to their life – my job is to help you make that happen.
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